Marina Bay City, Lombok, now 100% owned and operated by LUX Property following its full buyout in recent months, has announced a new philanthropic initiative set to commence in 2026—one that blends real estate, social impact, and long-term support for people in need.

Under the program, LUX Property intends to gift one fully owned apartment each month, valued at AUD $129,000 (retail), to a worthy charity or individual nominated through a formal selection process.

Each apartment is expected to generate approximately AUD $400 per week in rental income, providing recipients with ongoing, passive financial support, rather than a one-off donation.

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According to LUX Property, the initiative is designed to create sustainable outcomes, not short-term relief.

Instead of traditional cash donations—which are often quickly spent—the gifted apartments are intended to:

•Provide stable weekly income

•Assist with rent, food, education, and healthcare

•Act as a long-term asset that grows in value

•Offer dignity and independence to recipients

At an estimated AUD $20,000+ per year in rental income, each apartment could support:

•Families escaping hardship

•Single parents

•Disabled individuals

•Veterans

•Community leaders

•Grassroots charities struggling with funding

Over time, the impact compounds—turning property into a perpetual source of good.

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LUX Property says this initiative reflects the new ownership’s broader philosophy for Marina Bay City:

a city built with values, not just infrastructure.

Rather than focusing solely on profit or prestige:

•Marina Bay City is being developed as a human-centred, community-first city

•Social responsibility is being embedded into the project’s DNA

•Wealth creation is paired with social contribution

“Property has the power to transform lives—if it’s structured the right way,” a LUX spokesperson said.

“We believe successful developments should uplift not just investors, but communities and people who need support the most.”

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Beginning in 2026, the program will:

•Award one apartment per month

•Accept nominations for individuals or registered charities

•Prioritize cases where ongoing income will make a meaningful difference

•Ensure transparency in selection and handover

Recipients will be free to:

•Retain the apartment and rental income

•Use it as housing

•Or allow a charity to apply the income toward its mission

Each gift represents real ownership, not a lease or temporary arrangement.

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If sustained, the initiative means:

•12 apartments per year

•Dozens of lives positively impacted annually

•Hundreds of thousands of dollars in recurring social benefit over time

In a world where many developments give little back beyond marketing slogans, Marina Bay City’s approach stands out as measurable, practical, and lasting.

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As Marina Bay City moves toward its next phase under LUX Property’s full ownership, initiatives like this signal a shift in how major developments can operate—where success isn’t just measured in sales or skylines, but in lives changed.

From 2026 onward, Marina Bay City won’t just be building homes—

it will be giving hope, stability, and opportunity to those who need it most.